We don't have a published case study on missed-call texting, and we won't invent one. What we do have are named, verifiable results from our HVAC marketing work. Those results are about one thing: getting more of the right people to pick up the phone and call. Every one of them made response speed more important, because the more calls arrive, the more go unanswered when crews are busy.
You can read the full list of case studies at hvac.agency/case-studies.
- 3× leads in 90 days
BCWide.ca
Result from our HVAC work
- 250% lead growth
CanroHeat.ca
Result from our HVAC work
- 500+ leads
HVACDeal.ca
- 12:1 ROI
Result from our HVAC work
- 300% ROI
CombiBoiler.ca
- 300+ monthly leads
- 500+ page-1 rankings for combi-boiler keywords
Result from our HVAC work
All case studies on HVAC.Agency
BCWide.ca: 3× leads in 90 days
BCWide.ca reached 3× leads in 90 days.
What it shows: lead volume can change quickly once marketing starts working. Tripling inbound leads in a single season means tripling the moments when a crew is on a job and the phone rings. If a business misses one call in five before the change, it's missing three times as many after it, unless something catches them.
What transfers: plan the response side at the same time as the marketing side. Our missed-call text-back setup is designed to go live before a marketing push, not after the first angry voicemail.
CanroHeat.ca: 250% lead growth
CanroHeat.ca achieved 250% lead growth.
What it shows: sustained growth puts pressure on whoever answers the phone. As volume rises, the informal system ("whoever's free grabs it") stops working.
What transfers: once more than one person handles customer messages, ownership rules matter more than tools. That's the purpose of a shared texting inbox: every thread has an owner and a clock.
HVACDeal.ca: 500+ leads at 12:1 ROI
HVACDeal.ca generated 500+ leads and a 12:1 ROI.
What it shows: the return on marketing depends on what happens after the lead arrives. A strong ROI comes from both sides: getting leads at a sensible cost and converting a healthy share of them.
What transfers: every lead you pay for and then fail to answer drags your return down. Our missed-call math guide shows how to estimate the value of recovering even a small share of missed calls.
CombiBoiler.ca: 300+ monthly leads
For CombiBoiler.ca, the numbers were 300+ monthly leads and 300% ROI, plus 500+ page-1 rankings for combi-boiler keywords.
What it shows: at 300+ leads a month, that's roughly ten a day. No small team answers every one of those live, all day, every day.
What transfers: at volume, written scripts keep replies consistent no matter who's on shift. See reply scripts.
How to read these honestly
A few cautions we'd give any owner reading a results page, including ours:
- Results vary. These are specific HVAC businesses with specific markets, budgets and seasons. They are not a forecast for your business.
- Texting doesn't create demand. It protects demand you already have. If your phone rarely rings, fix that first; Trades.Agency handles the broader marketing.
- Measure your own baseline. Before any change, record a month of missed calls and outcomes. That's the only fair comparison.
Why lead growth and response belong together
Every result above has the same hidden side: someone had to answer all those new callers. When a marketing push works, the phone gets busier at exactly the times crews are busiest, and missed calls climb with it.
That's why we'd rather set up text-back before a campaign than after. A contractor who adds marketing without fixing response is pouring water into a bucket with a hole in it. Fix the hole first, then turn up the tap.
What a texting result should look like
When we report on your texting setup, expect plain before-and-after numbers from your own records:
| Measure | Before | After |
|---|---|---|
| Calls missed per month | from your call log | from your call log |
| Missed callers who replied to a text | not applicable | counted |
| Median minutes to a human reply | estimated | measured |
| Threads that became booked work | not applicable | counted |
No projections, no averages from other clients. If you'd like to start measuring, the contact page explains what to send us, and pricing covers cost.
Frequently asked questions
Are these results from missed-call texting?
No. They're results from our broader HVAC marketing work: websites, SEO and lead generation. We show them because they demonstrate how lead volume grows, and we're careful not to claim they came from texting alone.
Do you have results for plumbers or roofers?
The published case studies are HVAC. We present them as results from our HVAC work and don't claim them for other trades. The response principles carry over, but your numbers will be your own.
How will you measure results for my business?
From your own call and text records: missed-call rate, reply rate, time to first human reply and threads that became booked work. We agree the baseline before anything changes.